Industry ReportsCountry Reports

Fredericks Michael & Co. advised Huhtamäki Oyj (NASDAQ OMX: HUH1V) (FIN) on the sale of the Leaf Trademark for the sports trading card sector to Mercury Partners, LLC (US)

Huhtamäki is a global consumer and specialty packaging company producing smooth and rough molded fiber products, release films, flexible packaging, foodservice paper cups and other products based on paper forming technology. Through its wholly-owned subsidiary Huhtamaki Finance B.V., Huhtamäki owned and licensed the Leaf Trademark. The Leaf Trademark is a recognized and established brand name with a presence in the sports trading card sector since 1948.

Fredericks Michael & Co. acted as Huhtamäki’s exclusive financial advisor with respect to the potential license or sale of the Leaf Trademark, a non-core asset, to Mercury Partners LLC. After exploring strategic alternatives for licensing or selling Leaf to many of the participants in the sports trading card sector, Huhtamäki together with FM&Co. selected Mercury Partners LLC, a company whose principals have extensive experience in the trading card sector, for final negotiations and the sale and purchase of Leaf.

About Fredericks Michael & Co.
Established since 1984, Fredericks Michael provides distinctive financial advisory solutions to large corporations, private and family-controlled businesses, and financial sponsors seeking to execute cross-border mergers, acquisitions, divestitures and strategic alliances in Europe, the Americas and Asia.
Sign up to stay informed