Huhtamäki is a global consumer and specialty packaging company producing smooth and rough molded fiber products, release films, flexible packaging, foodservice paper cups and other products based on paper forming technology. Through its wholly-owned subsidiary Huhtamaki Finance B.V., Huhtamäki owned and licensed the Leaf Trademark. The Leaf Trademark is a recognized and established brand name with a presence in the sports trading card sector since 1948.
Fredericks Michael & Co. acted as Huhtamäki’s exclusive financial advisor with respect to the potential license or sale of the Leaf Trademark, a non-core asset, to Mercury Partners LLC. After exploring strategic alternatives for licensing or selling Leaf to many of the participants in the sports trading card sector, Huhtamäki together with FM&Co. selected Mercury Partners LLC, a company whose principals have extensive experience in the trading card sector, for final negotiations and the sale and purchase of Leaf.