Fueled by consumers' growing interest in skincare, beauty trends, and diverse preferences, companies within the global beauty sector strategically navigate evolving market dynamics. To maintain agility in this competitive landscape, businesses frequently forge partnerships, collaborations, and acquisitions to broaden their product portfolios, meet shifting consumer demands, and bolster their international presence. Cross-border mergers and acquisitions (M&A) are prevalent strategies, allowing companies to penetrate new markets, align with regional preferences, and diversify their beauty offerings. The sector is significantly influenced by trends such as the increasing demand for sustainable and eco-friendly products, the shift towards premium ingredients and formulations, and the expanding adoption of e-commerce and traditional retail platforms. Within this dynamic context, strategic decisions concerning partnerships and acquisitions play a crucial role in shaping companies' market positions, fostering innovation, and addressing sustainability concerns. Key players in the global beauty industry include renowned companies such as L'Oréal, Estée Lauder, Procter & Gamble, Shiseido, Unilever, and Coty