Driven by consumers' increasing interest in healthier lifestyles and diverse taste preferences, companies within the non-alcoholic beverage industry strategically navigate evolving market dynamics. To stay agile in this competitive landscape, businesses frequently engage in partnerships, collaborations, and acquisitions to expand their product portfolios, cater to changing consumer demands, and enhance their global presence. Cross-border mergers and acquisitions (M&A) are common strategies, enabling companies to enter new markets, align with regional tastes, and diversify their beverage offerings. The industry is heavily influenced by trends such as the rising demand for functional and health-focused beverages, the shift towards premium and natural ingredients, and the expanding reach of e-commerce and traditional retail channels. Within this dynamic environment, strategic decisions regarding partnerships and acquisitions are pivotal in shaping companies' market positions, driving innovation, and addressing sustainability concerns. Notable players in this sector include renowned companies like Coca-Cola, PepsiCo, Nestlé, Danone, Keurig Dr Pepper, Starbucks Corporation, and Monster Beverage Corporation.